ORGANISATION & STAFFING:

The organizational structure of an Maa Durga International is according to Marketing Media Ecosystem 2010 and has extend their traditional organizational structures to meet their clients’ needs for advertising & media services. The company has also create an emotional connection with conviction, creativity and communication & also collaborated with suppliers and vendors such as printers, video production companies and digital specialists to create virtual agencies that can offer clients the full services.

Maa Durgra International’s management team is responsible for managing business aspects of the firm, including finance, strategic direction, human resources and new business development. Senior managers are from business or from a creative background. The company with a strong creative reputation has appointed high-profile creative director to head the agency as part of its positioning in the industry.

The six key departments of MDI gives them a pillar strength and maturity to complete a project according to the client’s need.

Account Servicing:

The account service department of MDI comprises account executives, account managers and account directors and is responsible for liaising with the agency's many clients. This department is the link between the many departments within the agency, and the clients.

Account Planing:

This department combines research with strategic thinking. Often a mix of researchers and account managers, the account planning department provides consumer insights, strategic direction, research, focus groups and assists helps keep advertising campaigns on target and on brand.

Creative:

Creative is the engine or life blood of Maa Durga International, because the creative department is responsible for the product and an ad agency is only as good as the ads the creative department puts out. Copywriters, art directors, creative directors and web designers are the beam strength of the creative department.

Finance and accounts:

This department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else you'd expect from doing business.

Production :

Ideas are just ideas until they're made real. This is the job of the production department. Thats why production department of MDI can manage anything from getting original photography or illustration produced, working with printers, hiring typographers and TV directors, and a myriad of other disciplines needed to get an ad campaign published.

Human resource:

HR department of MDI is just like care taker of the company and the employees. It looks after the new recritument for the company and also employee’s time to time performances and manage a refreshing and friendly atmosphere, which results an effective output for the business.